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Students who complete the major in Marketing are awarded a Bachelor
of Business Administration degree (BBA). The BBA in Marketing is
structured to enable graduates to succeed in the competitive global
and technology driven business environment. The degree specifically
focuses on creativity, exhibiting high energy and enthusiasm,
ethics, team building, oral and written communications, flexibility,
and diversity skills that are essential for careers in marketing.
The degree prepares students for entry-level sales, management, and
research careers relative to services, industrial goods, and
consumer products. Graduates are also prepared to pursue further
study toward a graduate degree, such as an MBA. As with any
professional program, the classroom component of the Marketing
degree is greatly enhanced by direct experience in a business
marketing environment. Accordingly, an internship program and field
research opportunities projects expose students to the role that
marketing plays in discovering the needs and wants of consumers,
industrial buyers, and other customers in order to provide services
and goods that satisfy or exceed their expectations.
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