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Schreiner
University offers a Bachelor of Business Administration (BBA) degree
with a major in Marketing. The degree prepares students for
entry-level sales, marketing management, and marketing research
careers relative to services, industrial goods, and consumer
products. Graduates are also prepared to pursue further study toward
a graduate degree, such as an MBA.
The BBA Marketing major consists of the following upper-level BSAD
courses: 3301, 3320, 3321, 3322, 4321, 4322, 4332, and 4398 or 4399.
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