Students who complete the major in Marketing are awarded a Bachelor of Business Administration degree (BBA). The BBA in Marketing is structured to enable graduates to succeed in the competitive global and technology driven business environment. The degree specifically focuses on creativity, exhibiting high energy and enthusiasm, ethics, team building, oral and written communications, flexibility, and diversity skills that are essential for careers in marketing.
The degree prepares students for entry-level sales, management, and research careers relative to services, industrial goods, and consumer products. Graduates are also prepared to pursue further study toward a graduate degree, such as an MBA. As with any professional program, the classroom component of the Marketing degree is greatly enhanced by direct experience in a business marketing environment. Accordingly, an internship program and field research opportunities projects expose students to the role that marketing plays in discovering the needs and wants of consumers, industrial buyers, and other customers in order to provide services and goods that satisfy or exceed their expectations.