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Students who
complete the major in Marketing are awarded a Bachelor of Business
degree (B.B.A.).
The degree prepares students for entry-level sales, management, and
research careers relative to services, industrial goods, and
consumer products. Marketing professionals discern the needs and
wants of consumers, industrial buyers, and other customers in order
to provide services and goods that satisfy or exceed their
expectations. The B.B.A. in
Marketing is structured to enable graduates to succeed in the
competitive global and technology driven business environment. The
degree specifically focuses on creativity, exhibiting high energy
and enthusiasm, ethics, team building, oral and written
communications, flexibility, and diversity skills that are essential
for careers in marketing.
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