Campus News 2011

For Immediate Release
December 7, 2011

Schreiner Ad Wins Emmy

EmmyKERRVILLE—Schreiner University’s “Learning by Heart” television ad campaign was judged best in Texas by the Lone Star EMMY Awards, the regional chapter of the National Academy of Television Arts and Sciences.

Briscoe Hall of Kerrville, Schreiner’s advertising agency for the last 7 years, revealed on Monday that it has won an Emmy award for its team’s work on Schreiner’s newest television ads, which debuted last January.

Briscoe Hall created the ad concept designed to appeal to 15 to18-year-olds. Old Texas poetry is presented in a modern “slam-poetry” style with edgy, quick edits of Schreiner students engaged in campus life. Briscoe Hall hired Electro-Fish Media (Austin) to film on campus for three days and to bring their artistry to the project. Nearly 100 SU students participated in scenes all across the campus.
     
Briscoe Hall’s creative team for this campaign included Dave Vinyard, director, Dave Rogers, art director, Michael Hawkins, copywriter, and assistant producers, Ann Darnell and Elizabeth Hawkins, all of Kerrville.
 
Schreiner president Dr. Tim Summerlin was pleased about the award the ads have earned for Briscoe Hall. “We are delighted at the recognition given to the ads promoting Schreiner. It was a pleasure again to work with Kerrville's Briscoe Hall and through them with Electro-Fish. The concept was a creative blend of voice and image which depicted student life and spirit well. I believe they speak powerfully about the Schreiner experience.”

Schreiner University is a primarily residential liberal arts university in Kerrville, Texas, that offers bachelor’s and master’s degrees in 27 fields of study. Schreiner is related to the Presbyterian Church (USA) and welcomes students and faculty from all faith groups.

See the TV ad series here: http://www.schreiner.edu/about/marketing.

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